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HOW TO PRODUCE SACHET/BOTTLED WATER PACKAGING BUSINESS ( PART 4)
Target Market for Packaged Water Products
The target market for packaged water products includes everyone, from the young to the old. It covers:
- School children
- Business places
- Worship centres
- Eateries, posh and local restaurants
- Formal Gatherings and events
- Parties and celebrations
Technical and Other Requirements
Organisations that are into packaged water are to seek registration with The National Agency for Food and Drug Administration and Control (NAFDAC), which is the regulatory agency in the country that monitors and controls the food and drugs sector. NAFDAC insists that water and water base industries must not be close to a cemetery, abattoir, petrol station, refuse dump, sewage system, saw mill, etc. Owners of this business need to get clearance from NAFDAC before commencing production. The technical and business architecture of the business will determine the overall success of the business. For instance, in this business, the owner needs bottling/sacheting water machines, a factory environment for production, cloak room, packaging material room, finished product room, a water treatment plant (using preferably Reverse Osmosis Purification System), borehole or a water source, and so on.
Let’s take for instance Lagos state with an unofficial population of about 18 million people (from the Lagos state website). If 85% of this number patronise packaged water products, what we have will be 15.5 million potential customers. If 75% of this market take sachet water, then the number comes to approximately 12 million, while 3.5 million represent those who take bottled water. If your business captures 1% of the sachet water market, you will be serving 120,000 customers. If every day, each one takes 3 sachets of water on the average, we are talking about 360,000 sachets. Since a bag of sachet water contains 20, this means you’ll be selling 18,000 sachet water bags daily. If the cost of producing a bag is N40 and you’re giving it out at N55, you’ll be making N15 per bag as profit and N270,000 daily. For a 24-working day period in a month, you will be talking about N6.48million as profit monthly and N58.32 million for a 9-month business year (factoring in the rainy season). If you achieve 50% of your income potential in the first year, you’ll be talking about N29 million profit. I have not worked out the income and returns on bottled water.
I believe that by now you have got a clearer view of what’s involved in the water packaging business, but like I stated earlier, I have prepared the Water Business Startup Kit, which is a series of documents to help with planning the setup of your water company:
- Sachet Water Guide: In this report, you will find pictures of an existing Pure Water company demonstrating the processes involved. You can download the preview version of this at Box.com
- Packaged Water Business Plan: This is a complete business plan that can help with the planning of your business
- Packaged Water Feasibility Study: This document is normally used by investors/banks to judge how profitable a business venture will be. It comes with an Excel Spreadsheet so you can change figures you want to. This is your best asset in planning your business.
- Packaged Water Machines Guide: This will give you the quotation for Water Treatment Plant, Bottled Water Plant and The Form, Fill and Seal Sachet Water Machine. It includes the prices, pictures and specifications. This book also pictures the materials needed in the production process.
Price: N 10,000 (Ten Thousand Naira 0nly)
To order for the Water Startup Kit, please print or copy out the following bank details:
|Bank:||Guaranty Trust Bank|
|Account Name:||henry opute albet
If you need the Full Business Plan and for further inquiries, you can call :HENRY on 08039454675.
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